Howdy folks!
If any of the following applies to you then youโre going to want to listen up:
โ write ads or create social media content/videos to promote your OWN product/service
โ have a sales funnel or have been thinking of building one yourself
โ are already paying (or thinking of hiring) someone to do any of the above
(๐ผ๐ ๐ฆ๐๐ข โ๐๐ฃ๐๐โ๐ก ๐๐๐๐ ๐๐๐ก๐ก๐๐๐ ๐กโ๐ ๐๐๐ ๐ข๐๐ก๐ ๐ฆ๐๐ข ๐ค๐๐๐ก ๐กโ๐๐ 99% ๐โ๐๐๐๐ ๐กโ๐๐ ๐๐ ๐คโ๐ฆ).
Here we goโฆ
There are 3 types of congruency that you need to really drive conversions with your digital marketing. (Ads on Facebook, Instagram, YouTube; landing pages/websites, videos, social media content, etc.) Iโm just going to call it content for the rest of this post to make it simple.
๐๐ฉ๐ญ๐ข๐ ๐๐จ๐ง๐ ๐ซ๐ฎ๐๐ง๐๐ฒ
Does all of your content make sense visually?
โ do all of your social profiles, landing pages, email headers, etc, have a common theme?
โ are you consistent with maintaining touch points with your audience (emails/posts/ads/retargeting)?
โ at a higher level, this could be considered branding, but you donโt need to have a master brand plan to make sure that youโre using a similar colour scheme, photos that convey a similar message, and consistent touch points to stay connected with your clients
๐๐จ๐ฉ๐ฒ ๐๐จ๐ง๐ ๐ซ๐ฎ๐๐ง๐๐ฒ
Does all of your content have a similar message, or are you all over the place?
โ what are the TOP 2-3 things that you want to get across to your audience? (You can have โsub-topics,โ but aim for 2-3 core ideas).
โ do you have specific names for your processes/steps/etc, and are you using those EXACT names everywhere they are mentioned?
โ do you use a consistent tone throughout all of your content? (Funny, educational, inspirational, etc)
๐๐๐ฌ๐จ๐ง๐๐ง๐๐ ๐๐จ๐ง๐ ๐ซ๐ฎ๐๐ง๐๐ฒ **๐โ๐๐ ๐๐ ๐กโ๐ ๐๐๐ ๐ก ๐๐๐๐๐๐ก๐๐๐ก**
Are you speaking to your audiences DEEPEST desires/fears/motivators/pain points?
โ what do they want thatโs 1 or 2 levels deeper than the result/benefit that youโre helping them achieve?
โ what have they already tried that didnโt work, and how are you different?
โ what are they struggling with on a daily/weekly/monthly basis? And what is the long term cost to them of doing nothing?
Hope that helps! If you have any questions you can ask in the comments or send me a direct message. Happy “converting” ๐