If any of the following applies to you then you’re going to want to listen up:
→ write ads or create social media content/videos to promote your OWN product/service
→ have a sales funnel or have been thinking of building one yourself
→ are already paying (or thinking of hiring) someone to do any of the above
(𝐼𝑓 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒𝑛’𝑡 𝑏𝑒𝑒𝑛 𝑔𝑒𝑡𝑡𝑖𝑛𝑔 𝑡ℎ𝑒 𝑟𝑒𝑠𝑢𝑙𝑡𝑠 𝑦𝑜𝑢 𝑤𝑎𝑛𝑡 𝑡ℎ𝑒𝑛 99% 𝑐ℎ𝑎𝑛𝑐𝑒 𝑡ℎ𝑖𝑠 𝑖𝑠 𝑤ℎ𝑦).
Here we go…
There are 3 types of congruency that you need to really drive conversions with your digital marketing. (Ads on Facebook, Instagram, YouTube; landing pages/websites, videos, social media content, etc.) I’m just going to call it content for the rest of this post to make it simple.
Does all of your content make sense visually?
→ do all of your social profiles, landing pages, email headers, etc, have a common theme?
→ are you consistent with maintaining touch points with your audience (emails/posts/ads/retargeting)?
→ at a higher level, this could be considered branding, but you don’t need to have a master brand plan to make sure that you’re using a similar colour scheme, photos that convey a similar message, and consistent touch points to stay connected with your clients
Does all of your content have a similar message, or are you all over the place?
→ what are the TOP 2-3 things that you want to get across to your audience? (You can have “sub-topics,” but aim for 2-3 core ideas).
→ do you have specific names for your processes/steps/etc, and are you using those EXACT names everywhere they are mentioned?
→ do you use a consistent tone throughout all of your content? (Funny, educational, inspirational, etc)
𝐑𝐞𝐬𝐨𝐧𝐚𝐧𝐜𝐞 𝐂𝐨𝐧𝐠𝐫𝐮𝐞𝐧𝐜𝐲 **𝑇ℎ𝑖𝑠 𝑖𝑠 𝑡ℎ𝑒 𝑚𝑜𝑠𝑡 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡**
Are you speaking to your audiences DEEPEST desires/fears/motivators/pain points?
→ what do they want that’s 1 or 2 levels deeper than the result/benefit that you’re helping them achieve?
→ what have they already tried that didn’t work, and how are you different?
→ what are they struggling with on a daily/weekly/monthly basis? And what is the long term cost to them of doing nothing?
Hope that helps! If you have any questions you can ask in the comments or send me a direct message. Happy “converting” 😉