Case Study
Socialism Consulting
[Events Marketing Agency]
About
Socialism Consulting is an agency who specializes in marketing and selling out events.
They had never run Facebook ads for their own business before.
They wanted to grow, and hired us to set up and manage a lead generation campaign.
Strategy
- to run a multilayered campaign targeting a cold audience, while nurturing their engaged audience and new leads
- to use their client testimonials and case studies to build social proof and credibility
Result
- the campaign started producing qualified leads within the first week
- within 6 weeks they had recorded $31,880 in closed business from this campaign
- in addition, several new key relationships were established with large event centres and the prospect of recurring business down the road
Strategy
- to run a multilayered campaign targeting a cold audience, while nurturing their engaged audience and new leads
- to use their client testimonials and case studies to build social proof and credibility
Execution
- we identified their target audience on Facebook
- fully planned and built their sales funnel
- sent targeted traffic to their calendar booking page in the sales funnel
- nurtured new leads with a 5x trust builder email series
Result
- the campaign started producing qualified leads within the first week
- within 6 weeks they had recorded $31,880 in closed business from this campaign
- in addition, several new key relationships were established with large event centres and the prospect of recurring business down the road
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