Case Study

Body Balance Vancouver

[Barre, Yoga & Pilates Studio]

A Barre, Yoga, and Pilates studio located downtown Vancouver.

We started working with the new owners in May, just before the studios slowest time of year.

Membership was already down and they desperately needed to improve their numbers to make it through.

to run a promotion that would fill up their classes and give them the opportunity to convert new visitors into members
to identify their ideal audience on Facebook and Instagram
to use their current customer list to build a custom audience and social proof for the campaign

after initial testing, we identified the campaigns best performing audience and creatives, and continued optimizing from there
we retargeted their engaged audience and those who had signed up for a free class with gentle reminders to redeem the pass

to run a promotion that would fill up their classes and give them the opportunity to convert new visitors into members
to identify their ideal audience on Facebook and Instagram
to use their current customer list to build a custom audience and social proof for the campaign

after initial testing, we identified the campaigns best performing audience and creatives, and continued optimizing from there
we retargeted their engaged audience and those who had signed up for a free class with gentle reminders to redeem the pass

in just two weeks we generated 69 new leads for Body Balance Vancouver
21 people booked their first class right away, and some more trickled in over the following weeks
their total ad spend was $486.21
new members typically stayed with them for 4-5 months, at $130/month
we grew their local awareness with a total reach of 11,844 and 23,692 impressions

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