Case Study

Body Balance Vancouver

[Barre, Yoga & Pilates Studio]

About

A Barre, Yoga, and Pilates studio located downtown Vancouver.

We started working with the new owners in May, just before the studios slowest time of year.

Membership was already down and they desperately needed to improve their numbers to make it through.

Strategy

  • to run a promotion that would fill up their classes and give them the opportunity to convert new visitors into members
  • to identify their ideal audience on Facebook and Instagram
  • to use their current customer list to build a custom audience and social proof for the campaign

Execution

  • after initial testing, we identified the campaigns best performing audience and creatives, and continued optimizing from there
  • we retargeted their engaged audience and those who had signed up for a free class with gentle reminders to redeem the pass

Strategy

  • to run a promotion that would fill up their classes and give them the opportunity to convert new visitors into members
  • to identify their ideal audience on Facebook and Instagram
  • to use their current customer list to build a custom audience and social proof for the campaign

Execution

  • after initial testing, we identified the campaigns best performing audience and creatives, and continued optimizing from there
  • we retargeted their engaged audience and those who had signed up for a free class with gentle reminders to redeem the pass

Result

  • in just two weeks we generated 69 new leads for Body Balance Vancouver
  • 21 people booked their first class right away, and some more trickled in over the following weeks
  • their total ad spend was $486.21
  • new members typically stayed with them for 4-5 months, at $130/month
  • we grew their local awareness with a total reach of 11,844 and 23,692 impressions

Hang With Us On Social

Get In Touch

10 + 11 =

© Copyright 2021 | All Rights Reserved | Be. Media Group

© Copyright 2021 | All Rights Reserved | Be. Media Group